What to post to get more clients

Now that you know where new clients actually look for stylists — let’s talk about what you should post on each platform.

You don’t need a strategy. You don’t need to hire your cousin or your kid.

What you need is a way to show your work while you’re already working. Let’s make this easy.

Start With What You’re Already Doing

You’re already:

• Mixing custom formulas
  
• Sectioning for dimension
  
• Creating beautiful transformations
  

All you have to do is capture it. Here’s how:

Film while you work:

• A 10-second clip of you mixing
  
• A slow pan of your clean station
  
• A before + after photo
  
• A quiet voiceover explaining what you’re doing
  
• A text overlay with pricing or how long it took
  

That one clip = your content for the week.

No extra shoot, no second job.

What to Post, Platform by Platform

Google Business:

1–2 quick updates a week.

• “2 spots open Thursday for glosses + blowouts”
  
• “Just finished this copper blend — took 3 hours and she’s glowing”
  

Instagram:

1 strong post a week.

Showcase:

• Beautiful results
  
• Process (mixing, foiling, sectioning)
  
• Vibe (calm setup, clean tools, smiling clients)
  

Caption:

“She wanted low-maintenance caramel for summer. Took 3.5 hours. We’re both obsessed. Booking color 2 weeks out.”

TikTok:

Same video as IG, but with explanation.

• “Why I used 20-vol here”
  
• “How I balance warmth with shine”
  
• “POV: Your stylist explains everything while mixing your formula”
  

One Platform Feeds the Next
Think of your posts as tools, not chores:

• Google: Bring in new clients
  
• Instagram: Help them trust you
  
• TikTok: Let them see how you work
  

All from one piece of content.

Make Posting Sustainable

• Post once a week
  
• Use what you’re already doing
  
• Don’t aim for perfect
  
• Just be clear, real, and proud of your work
  

You don’t need to go viral.

You just need to help the right people find you — and feel confident saying, “She gets my hair.”

Want to hear what’s working for other stylists?

 Join the ArtistOnGo community to swap tips and get inspired by people just like you.